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Marketing

Markets – explain the company’s marketing strategy, its environment, and the strategic nature of marketing developed by the company.

Markets – Explain the company’s marketing strategy, its environment, and the strategic nature of marketing developed by the company. Describe target markets, consumers, buying behaviors, global / local focus, digital marketing approach and strategy, and any social marketing techniques. Include a summary section on markets discussing the analysis you have presented and any recommendations you have for the CMO of the company. Total response for this part of the project should be minimum of 400+ words and constitutes 15% of the final project grade.

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Many organizations have a code of ethical conduct.

For your Unit 7 Complete assignment, write a narrative essay (minimum 1500 words) in which you address and discuss the questions and statements listed below. Use at least four scholarly sources and remember to demonstrate a thorough understanding of the READ and ATTEND sections in your essay. Cite your sources in APA format.
Using APA format and at least four APA formatted references and citations, please respond to the following questions:
1. Corporate social responsibility is a broad concept. Explain the dimensions of social responsibility. What actions should organizations take to maximize each dimension of social responsibility?
2. What is the relationship between social responsibility and organizational success and profitability? What evidence can you provide to support your position?
3. There are several potential ethical issues related to marketing strategies. Identify a recent ethical dilemma facing a marketing organization. Describe the ethical situation and the consequences for the organization, its customers, and its other stakeholders. How could the ethical dilemma be avoided?
4. Many organizations have a code of ethical conduct. Find an organization’s code of ethics and assess the code’s ability to enhance ethical decision-making within its organization. What revisions do you propose for the organization’s code of ethics?
5.Considering the many factors that may influence consumer brand preferences, how important is it for a brand to be recognized for social responsibility? How can we formulate the return on investment for CSR?

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Marketing

You can get help by chat 24/7

Questions to answer:
Why are price decisions a marketing function and how are they connected to the marketing mix?
It doesn’t have to be a full page. It just needs to be substantive. !!!!! Please follow the discussion question grading rubric attached!!!!!!
Krystal Dungan’s reply to the above discussion question:
Marketing mix is also known as the four P’s; Product, price, place, and promotion which are a controllable set of activities that a firm uses to respond to the wants of its target market. With price being a core to the marketing mix the decisions as to price as a marketing function is highly important. In our readings both this week and previous weeks we know that pricing is crucial when it comes to selling a product. Setting a price too low can cause customers to question its value but setting a price to high could cause customers to steer away from buying it as they may look for a generic version of it that falls within their price range. Price needs to not only fall in line with what our consumers can and will pay but will also need to allow us to meet our goals and turn a profit. Price must also ALWAYS be aligned with the 3 other elements from the marketing mix.
The YouTube video provided in this weeks content provided a great example using a café. They note that we would be sending mixed signals if we opened a café with high quality décor and product and then sold that product at an extremely low price. In our readings in this class I also recall a comparison of if Coach was to start a new line they would likely go with a high-end retailer such as Saks Fifth Avenue as opposed to JCPenney as the clientele at both establishments have expectations as to the pricing with in both of these large retailers.
If a company was to make the wrong price decision when it came time to market it could cause them to lose out on profits and or could cause them to fail entirely in the long run with whatever they are trying to launch (i.e. new business or product/service line).
Assignment is to respond to this student’s post. Please don’t be argumentative. Just agree or disagree and give a reason or
just add on to the reply. This doesn’t have to be a full page.
READINGS VIDEOS AND RESOURCES:
Text Book chapter 14 and 15
Marketing
https://brytewave.redshelf.com/accounts/login/?next=/library/
islam717@regis.edu
United&123
Regis Library
https://libguides.regis.edu/library
You can get help by chat 24/7
Username: islam717@regis.edu
Password: United@123
Please use outwrite to help with grammar, sentence structure, vocabulary, etc.
www.outwrite.com
alpha11906@yahoo.com
united123
Sources
Grewal, Dhruv, & Levy, Michael. (2014) Marketing (4th ed.) New York, NY: Irwin McGraw-Hill. ISBN-13: 978-0-07-802900-4 | ISBN-10: 0-07-802900-7
Other important links
Marketing Mix/Product in 4 P’s
https://www.cleverism.com/product-four-ps-marketing-mix/
Price; Marketing’s Most Delicate “P”
https://www.forbes.com/sites/keithlevy/2011/11/30/price-marketings-most-delicate-p/#63d5f755397f
Elasticity and pricing – Khan Academy
https://www.khanacademy.org/economics-finance-domain/ap-microeconomics/unit-2-supply-and-demnd/23/v/introduction-to-price-elasticity-of-demand-ap-microeconomics-khan-academy
VIDEOS TO WATCH:
The Marketing Mix – Pricing

Pricing Strategy An Introduction

Changes in market equilibrium

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Marketing

No need to be fancy or anything.

No need to be fancy or anything. In the assignment, you are asked to tell about the following topics:
Key Performance Indicator (KPI), Impact metrics, Performance metrics, Return On Investment (ROI), Market Share (MS), Sales Velocity.

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Marketing

Must end with a conclusion that reaffirms your thesis.

The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market.
You must
Provide an Overview/Executive Summary of the marketing strategy.
Describe the good or service and desired brand image.
Describe the target market, including buyer motivations, demographics, and psychographics.
Describe the overall marketing strategy, including positioning strategy versus competitors.
Describe a promotions and advertising campaign that includes a description of one advertisement.
Recommend and describe a Public Relations campaign.
Describe the use of an Internet
marketing campaign, including web site and use of email.
Describe a direct marketing campaign, including Customer
Relationship Management.
The An Integrated Marketing Strategy Final Paper
Must be six to eight double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least four scholarly sources in addition to the course text, including a minimum of two from the University of Arizona Global Campus library.
Must document all sources in APA style as outlined in the University of Arizona Global Campus Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center.

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You will need to log onto the usm qualtrics link to begin creating your survey.

Based on the scenario above, brainstorm ideas for your store. A good place to start is the 4 Ps – What products should it sell? Where would it be located? What times should it be open? What promotions will you have? What prices will your products be?
Develop a hypothesis of what will make your store successful.
Example: I hypothesize that a coffee shop with a free delivery service to campus after 11:00 pm will be successful among college students.
Create a 7-research question survey to test your hypothesis and your concept. Your survey must include the following:
At least three quantitative/structured questions (e.g., Yes/No; Scale).
At least two qualitative/unstructured questions (e.g., open-ended questions).
At least two demographic questions (e.g., age, gender, ethnicity).
MKT 300 Example Survey
Now, you will create your survey in Qualtrics:
Log in to your Qualtrics account. You will need to log onto the USM Qualtrics link to begin creating your survey. Do not log onto the regular qualtrics.com website.
Create a new survey and input your questions. Use the How to Create a Survey in Qualtrics document to help you create your survey. The Qualtrics Beginner Tutorial video may also be helpful.
Pretest your survey BEFORE you collect your responses (spelling/grammar check, flow, clarity in instructions)
Publish your survey. You will also need to keep your survey link open for the next Discussion Board.
Navigate back to this discussion board on Canvas. In your discussion board submission, you will:
Use your textbook or another outside source, state at least two reasons why surveys are valuable as a market research tool and at least two limitations of surveys.
Post your hypothesis
Post a copy of your published Qualtrics survey link (make sure that we can access your Qualtrics link)
Using your textbook or another outside source, state at least two secondary research pieces of information you will need to find in order to create a successful store (e.g. competitor prices, competitor offerings, location availability, location traffic). State specifically why this information will be useful in creating your store.
Example: I will research competitor prices in the area using Google and social media sites to see how much I should charge for my coffee and pastries.
Your post must have a minimum of 200 words and be no more than 1,000 words.
Your post must include proper APA citations (this means using BOTH in-text citations AND a reference list).

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Marketing

• bring in information from other sources

>>>>I NEED THIS BEFORE 11:30!!<<<
Discussion Board Unit 5
Assignment:
The buyer decision process consists of five stages: Need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior. For some products this process is rather short and for others it is quite lengthy. Describe a decision process that is simple and one that is complex, indicating the steps.
SOURCES:
Include one outside soure!
-PLUS-
Textbook:
Armstrong, Gary and Kottler, Phillip, Marketing: An Introduction, 13th edition (Pearson Publishing:
New Jersey), 2017
Terms & Theories: are attached in file.
Graded On:
• Incorporating vocabulary and/or major concepts from the chapter
• Incorporating examples and quotes from any articles assigned to reinforce your points
• Making sure you work to move the discussion forward
• Bring in information from other sources
• Pose your own thought-provoking questions
• Offer examples from personal experience

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• include the date, time, and place you collected your research data.

Case Analysis of Nespresso Store (attached is the case analysis)
Part #1 Describe the target market :
The market (defines the market and major segments and then reviews customer needs and factors in the marketing environment that may affect customer purchasing. For this section, the student will visit the retailer and conduct the following primary research:
• Observe the target market’s purchasing behaviour through direct and indirect contact.
• Describe the amount of time the target market remained in the store and how they
reacted to the products in the store.
• Include the date, time, and place you collected your research data.
Part #2 SWOT analysis:
Assess major strengths, weaknesses, threats, and opportunities that the company might face, and help management to anticipate important positive or negative developments that might have an impact on the company and its strategies.
Part #3 Objectives and issues:
State the marketing objectives that a company would like to attain and discuss the key issues that can affect their attainment.

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Marketing

What kinds of a/b tests would you consider conducting next?

EVALUATE CASES OF A/B TESTING
Watch the following videos from Optimizely. (Note: these are promotional videos for the A/B Testing services of a company called Optimizely, but they do demonstrate how real firms use A/B Tests).
https://www.optimizely.com/customers/codeorg/
https://www.optimizely.com/customers/bleacher-report/
DISCUSSION QUESTIONS
In your initial post, please answer the following questions. Then respond to your classmates’ posts.
1. What did the firm consider as its measures of conversion?
2. What kinds of improvements did the firm experience from A/B Testing?
3. What were the independent variables they mentioned manipulating?
4. What kinds of A/B Tests would you consider conducting next?

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Marketing

3.provide an analysis of a company that is practicing and promoting green marketing.

1.What is green marketing?
2. How does it relate to corporate social responsibility (CRS) and marketing ethics?
3.Provide an analysis of a company that is practicing and promoting green marketing. Are they successful in their efforts? Why or why not?