You will read the following section of the Wikibook on Entrepreneurship: http://en.wikibooks.org/wiki/Getting_Started_as_an_Entrepreneur
On this site, you will read all of the following sections:
Identifying Your Customers
Evaluating the Market
Reaching the Customer
Start Spreading the News
Show Me the Numbers
Profile: Cleaning Up
Profile: Marketing to the Poor
Pages 1 – 3 at the following link on “The Ingredients of a Marketing Plan”: http://www.entrepreneur.com/article/43026-1
“The Basics of Branding” at: http://www.entrepreneur.com/article/77408
“Smart, Easy Ways to Find Customers”: http://www.entrepreneur.com/sales/findingprospects/article159542.html
For the ESSAY:
Think of an idea for a product or service that you think you might be able to sell in your area.
Create a general marketing plan, based upon the readings from this unit.
Complete some basic market research.
Include information about
who your customer is,
how you attract their attention,
and how to determine the pricing of your product or service.
***Note: Be sure to use in-text citation and provide references for your sources, including textbooks.