Swamped with your writing assignments? Take the weight off your shoulder!
1. Complete this discussion by selecting one of the Case Studies from Module 1- 8 in MindTap (this can any of the Case Studies in your MindTap book). Answer the questions and then post a summary along with your responses. *Do not submit to MindTap post to the discussion here. Your summary should be paragraph written responses that reflects your understanding- NOT a simple 1 sentence response. No more than 300 words. Use APA citations/references. https://owl.purdue.edu/owl/research_and_citation/resources.html Remember: Use APA style for any citations. You should NOT copy and paste. You should summarize the cited definition- as a college student you don’t and should NOT need to directly quote but instead indirectly summarize what the definition is. As a College student, you should avoid using dictionary definitions. Case1 Cloud Computing at Intercontinental Hotels Group (IHG) InterContinental Hotels Group (IHG) is an international hotel company that operates over 4,000 hotels in 100 countries under seven brands, including Holiday Inn and InterContinental. It is also the largest Western supplier of hotel rooms in China. IHG uses several types of cloud computing platforms to improve the efficiency and effectiveness of its operations. In addition to cost savings, the company says, it moved into cloud computing because it wanted a faster and more flexible way of getting a new system up and running, and because of the cloud’s ease of integrating various applications under a single platform. According to Bryson Koehler, IHG’s senior vice president of revenue and guest information, the savings also comes in other ways, “such as improved flexibility and the ability to deliver a more tailored experience to end users.” IHG is building a private cloud for its CRM applications using Salesforce.com’s CRM. It is also building a private cloud called Camelot for its loyalty program. Camelot performs several major tasks. First, it analyzes current guest activity and maintains historical records for future use. Second, it is used for promotions tailored to individual guests. Third, it runs revenue management and room-yield operations, from which room rates are calculated. The public cloud at IHG is used for application development and testing. This includes steps similar to the systems development life cycle (SDLC) discussed in Module 10. The platform chosen for this operation is Amazon Web Services’ Elastic Compute Cloud infrastructure. At least three cloud delivery models are in use at IHG, including SaaS, IaaS, and a private cloud. Answer the following questions in a Microsoft® Word document and save the file on your computer with your last name in the file. (Example: module_14_case1_Jones.doc) What are some of the reasons that IHG is moving into cloud computing? What are the three cloud delivery models used at IHG? How does IHG use different cloud delivery models? Why are business functions separated in different cloud models? Case2 Virtual Reality Enhances Try Before You Buy Concept A growing number of businesses are using VR, AR, and MR in creative ways in order to sell more products and services, improve customer service, and reduce operational cost. This technology enables businesses to promote their products in an entirely new way. Here are a few examples: Audi, the German car maker, uses VR at the dealership that allows customers to configure their new Audi and experience their dream cars virtually, in real time. Manufacturers such as Boeing and Airbus use the technology to eliminate the need for expensive, full-scale prototypes of their designs. Marriott International uses VR for event planning. Event organizers and customers can get a realistic idea of how their event would look with a VR-powered headset. Users can see 360-degree, 3D views of custom-designed room setups and all the fixtures, making event planning easier than ever. As another example, Lowe’s is a home improvement company that operates more than 2,370 home improvement and hardware stores in the United States and Canada. In select U.S. markets, Lowe’s gives its customers the opportunity to design their perfect bathroom or kitchen and then, using VR, walk through the finished space and experience it as a test drive in order to get the look and feel of the final product. The VR/AR platform used by Lowe’s is called Holoroom, powered by Marxent’s Visual Commerce application. Lowe’s Holoroom customers work with a trained sales associate to choose from thousands of SKUs (stock keeping units), from paint and flooring to plumbing fixtures and appliances. According to Marxent, the items chosen by the customers are added to the design as virtual 3D objects. Once all the items are added and the customer is satisfied, then he or she is given an Oculus Rift headset (by Facebook) to view the space that the customer has designed and get the look and feel and make any adjustments. Interestingly enough, customers can share the designed space with others by sending it to YouTube 360 and can view it at home with a Lowe’s-supplied Google Cardboard. To bring their virtual design to life in the real world, the customer orders the products and services that they have selected from Lowe’s. Answer the following questions in a Microsoft® Word document and save the file on your computer with your last name in the file. (Example: module_14_case1_Jones.doc) How is VR changing sales? What are some additional applications for VR and sales? Discuss. How does Holoroom work at Lowe’s? What are two advantages of using Holoroom at Lowe’s?