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Step 1: Pick any organization of your choice. You can select any corporation, go

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Step 1:
Pick any organization of your choice. You can select any corporation, governmental or non-governmental organization, charity, foundation, educational institution, etc. In short: any organization of your choice.
At the top of your essay, clearly write the name of your selected organization, its website URL, and write a short paragraph in which you explain why you selected it.
Step 2:
Suppose that you are applying for a position in your selected organization’s marketing department. During your interview process, your recruiter says:
“We are all busy with short term marketing priorities in our department. We would need you to help us develop a longer term strategic plan. Could you please write an essay in which you explain how you would develop a Strategic Marketing Plan, if you were hired? Please include some specific examples but, most importantly, show that you know how to create a Strategic Marketing Plan. In other words, show that you master the framework / concepts / methods
that are used in Strategic Marketing Planning. You DO NOT need to write the actual strategic plan: you need to explain the method you would follow to develop such a plan. What matters is that you explain the process that you would follow to complete your work.”

Requirements:
Arial 11, single spaced.
Citations are allowed and can follow any standard you wish, as long as they are clearly typed between quotation marks, represent less than 20% of your Essay’s word count, and are clearly referenced.
Do not include diagrams or illustrations. Only include text.
Include meaningful titles and sub-titles, to enable the reader to clearly identify your sections and sub-sections.

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